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A Data-Driven Framework for Choosing Your Startup's Initial Market Segment
Choosing your startup's initial market segment is one of the most critical early decisions that can make or break your success. This comprehensive guide provides a weighted decision-making framework to help you choose between serving startups, SMBs, or enterprises as your initial customer segment.The Ultimate Guide to Customer Discovery - Questions and Techniques for Startup Founders
As a startup founder, understanding your customers isn't just important—it's essential for survival. Customer discovery can make the difference between building something people want and wasting resources on an unwanted solution. This guide will walk you through the key questions to ask and, more importantly, how to get meaningful answers.Covid induced innovation may lead to better outcomes
Covid has forced change and innovation upon us. A quick recap of some of the changes that I suggested in 2018 that have come true in 2021.Telling it as it is
I've written about this previously, and I don't have a satisfactory answer to my conundrum as yet. As a consultant, one often encounters clients who are absolutely certain that their idea is the next best thing to the proverbial sliced bread. No amount of evidence to the contrary is sufficient to convince them to abandon their quest. They may realize that the odds are insurmountable. They want to plough on regardless. They believe that somehow they can make it happen, that they can succeed where others have failed, that they are somehow special. What does one do in this case? I want them to succeed, and at the same time I don't want them to hang on to false hope. How do I reconcile this with the fact that I may be wrong? Data and evidence is never incontrovertible. Do I walk away? Do I persist in making them see the light? Do I fuel their fantasy?Product Function and Job
I recently met someone who reminded me of the stark difference between the function of a product or service and the Job that the product or service satisfies. As a photographer, his function is to take photos, while the Job that he performs is to help clients sell more. It was a classic case where understanding the underlying Job opens up avenues for more business.
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