Services

Innovation Audit

Objective: Clarify status quo

The innovation audit is an ideal starting point for companies that are serious about innovation and transformation to build disruptive products and services. Beginning with one-on-one meetings with all stakeholders (including major partners, customers, and suppliers), and culminating in an all-hands mini-sprint, the innovation audit offers immediate and tremendous value to teams looking for answers.

Bringing in an objective 3rd-party to assess the current situation and give an unbiased evaluation is the best way to get consensus and generate momentum for innovation projects in an organization.

Outcomes

Evaluate current business model and value proposition
Make explicit organizational challenges
Create comprehensive map of innovation activities
Identify gaps and challenges for future
Get all stakeholders on the same page
Concrete action items and innovation roadmap

Customer research, innovation, product strategy

Objective: Answers To Burning Questions

The Dialogue Phase continues the trajectory the organization has embarked upon. Every aspect of business is examined and aligned with the strategic goals. Usually this involves 1:1 interaction with the CEO and senior management team, chiefly those responsible for product and innovation. The idea is to create a confident, knowledgeable team that is able to navigate the treacherous waters of disruption and become successful disruptors themselves.

Innovation Strategy: Leapfrog Competition

Our current products are nearing EOL. What should we build next?
What new market/innovation opportunities exist?
I’m not sure if I should enter this market (build this product/service)
What is the opportunity size and how much of it could we capture?
What is the smallest thing I should build to test this concept?
How can I test this concept while spending the least amount of money?
What features should I include?
Who is the target customer? Who is going to buy and why?
Who are the other stakeholders? What are their motivations?
Where can I find initial customers?

Product Strategy: Turbocharge Performance

I’m not satisfied with my current product performance (revenues, profit margins, growth, acquisition, retention, costs structure). What’s wrong? What needs to change?
How can I capture more profit share of existing products?
My team is not able to agree on what features to build, we have interminable discussions without getting anywhere. Which features will add most value?
How can I create unique experiences around my product/service so that users will keep coming back for more?
How can I create a compelling customer journey that helps people buy (reach a decision)?
How can I design a unique and profitable business model that minimizes adoption risk for potential customers?

Market Strategy: Multiply Profits

I’m not convinced that our pricing truly reflects the value of our product/service. We should be charging more. How can I charge more?
How can I increase revenues per customer? Is increasing the price the only alternative?
How can I improve online customer acquisition, conversion rate, retention rate?
How can I create marketing messages that truly resonate with the customer?
I’ve heard that content marketing is very important and effective. What sales and marketing collateral should I create?
Where else could I be selling? What is the ideal placement for my product?