Amazon Echo is apparently already in millions of homes. Other Smart Speaker makers are trying hard to catch up. Smart Speakers may be the next runaway success product category. But why are consumers buying these things? In other words, what is Job-to-be-Done of Smart Speaker Buyers?
Google and other search engines have revolutionized how we find information today. But there is still a long way to go towards getting truly relevant and meaningful results. Conversely, even with the latest SEO techniques and content marketing, it is still very hard for companies to be discovered. Search is ripe for disruption.
A running list of jobs-to-be-done that are described in literature or that we encounter in our research and work. What I mean is products being used for purposes _beyond_ their purely functional aspects.
There is no product that has no competition. Even a monopoly has competition. It just takes a different form. It is very important to understand all the ways in which your product competes for the user's wallet. Misunderstanding your competition carries grave risks. It can leave you blindsided and open to disruption.
The success rates for new products and services is very low. Estimates vary, but it is said that between 70% to 90% of new product launches fail to meet their success criteria. The fact of the matter is, it is possible to significantly improve chances of success by investing some time in upfront research before plunging head long into product development.
